No Rules

List price
€160,00
Discounted price
€160,00
List price
Out of stock
Unit price
for
No Rules
No Rules
No Rules
No Rules
No Rules

No Rules

List price
€160,00
Discounted price
€160,00
List price
Out of stock
Unit price
for

Eau de parfum

Taxes included.

Olfactive family: Aromatic Woody
Perfumer: Antoine Lie
Concentration: 15%.

London calls, punk answers. The UK’s capital city gives birth to the revolution. Losing the melody and drowning in noise, it’s an explosion creating a new way of life. DIY is punk’s core philosophy. Independent labels self-produce new sounds where thrashing drums and bass are soared over by distorted guitars – a new musical expressionism which rejects social control. God save the Queen.

Ingredients +

Alcohol Denat. (Sd Alcohol 39-C), Parfum (Fragrance), Aqua (Water), Butylphenyl Methylpropional, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Citronellol, Benzyl Benzoate, Citral, Limonene, Cinnamal.

Vegan Friendly

Cruelty free

Shipping +

Free shipping on orders over €110.
We ship to Italy in 1-2 working days, shipping rate is €5. 

We ship to Europe in 2-12 working days, shipping rate is €10 – 35 depending on the country.
Orders are shipped from Monday to Friday and delivered by international couriers. 

For further info on Shipments, please visit the dedicated Shipping page.

Returns +

The return of goods is accepted within 14 days from the purchase. 

Items to be returned must be in perfect conditions and unopened. 

The shipping costs of returns are to be covered by the customer. 

For further details about how to return an item, please visit Terms & Conditions page. (or Returns)

The fragrance

No Rules. Punk is a rebellion against the canons of traditional musical form; it’s a rejection of the controlling systems of everyday life and an antidote to conservatism. Punk is a new humanity where vice is celebrated as virtue. In the creation of No Rules fragrance, Master Perfumer Antoine Lie expresses olfactory tension and creative irreverence through the sublimation of antithetic accords. Crystalline notes of aldehydes combine with fleeting notes of ethereal and saffron. In the heart, sweetish notes of vinyl meet warm hints of cinnamon, whilst lavender pays homage to tradition. In the dry down, birch bark woody accord melts with the intensity of leather and is overturned by the freshness and purity of musk. This fragrance is freedom, a new form of creative act.

No Rules

Olfactory Pyramid

Top notes

Aldehydes, ethereal, saffron

Heart notes

Lavender, vinyl, cinnamon

Bottom notes

Agreement skin, birch bark, moss

INSPIRATION

A music and emotional tension sublimates the inner conflicts of a social and cultural rebellion. Punk is a non-conventional sound- it has no rules, just one diktat: Do it Yourself.

Unforgettable memories

William Shakespeare was the first to use the word Punketo identify a subculture, a marginal world where survival instinct predominates over feelings. 

February, 1978. The Sex Pistols swear on prime time TV, after 5 o'clock tea. Punk becomes a mass phenomenon and movement. Born as subculture, Punk embodies the creative act of being ourselves. Music is the detonator of a social explosion. . 

Clothing makes the dissent clear. Punk couture, the expression of dressing down, turns fashion canons upside down: ripped clothes, paste-ups of recycled pieces, biker boots, pins and studs, daring hairstyles with bold colors and dip-dye mohawks. Underwear becomes outwear, on one hand evoking the aristocratic habit of showing petticoat laces and on the other hand rejecting the puritan mainstream culture. It is an explosion of creativity which changes everything and rewrites the rules, going beyond each and every preconception – it is anarchy. The thrash and speed and anger of punk could not be sustained forever. But the revolutionary ideas born from it changed the world forever; there is punk in each of us.

No Rules

Behind the name

No dogmas; being who we are. Being ourselves in each of our creative acts.

Tone

Punk is total freedom, it’s an irreverent creative schizophrenia. No Rules’ vivid color expresses the overthrow of every social rule.

From music notes to olfactory notes

London, Kings Road. It is the time of pins, studs, leather and biker boots. The scent of No Rules unmistakably evokes this era: metallic accords of aldehydes clash with notes of vinyl and ethereal. An outstanding balance of individually jarring scents becomes a choral accord which exudes punk’s eccentric and offbeat soul. Notes of lavender, saffron and cinnamon break the mould with their traditional olfactory trail. In the dry down, birch bark, musk and leather accord evokes the unconventional smell of freedom and free spirit.

No Rules Playlist

"While listening to Steve’s stories about punk, it was like wearing skinny trousers and watching the Buzzcocks concert in 1978."

V-Monkeys, 1997