“Woo-woo, woo-woo, woo- woo…freedom, love, peace…DANCE & GO BANANAS”
V-Monkeys London 1988
In the late Eighties acid house arrived in Britain's clubs to incite the biggest revolution in youth culture since the Sixties' Summer of Love. At the start of 1988, the London scene was ripe for change. Nightclubs were mostly depressing places where revellers went to get drunk; rare groove and hip hop had dominated for the past few years, yet on the horizon a few selected DJs were popularising a new style of music called ‘acid house’. This kind of music, aided by the introduction of ecstasy, turned nightclubs back into what they were supposed to be all along: places for people to express themselves and dance freely and wildly. The two emblematic clubs were Shoom and Future, whose owners were inspired by a trip to Ibiza the previous summer. English acid house used the yellow ‘smiley face’ symbol as an emblem of the new music scene; a friendly, anonymous grin that portrayed the simplest and most non-aggressive qualities of Eighties’ youth culture. But the movement wasn’t just about music, it was about fashion too: a mixture of neon colours, tie-dye and even bum bags… no more ‘smart casual’ but instead comfortable outfits based on sneakers and dungarees. A personal fashion statement was made by emulating the neon lighting of the dance scene and standing out within the crowd.
For Cheeky Smile, V-Monkeys worked with perfumer Dominique Moellhausen to turn acid house beats into a molecular cocktail of joy and happiness through the engaging notes of Iso E Super, Amber Core, Amber Extreme and Cashmeran.
GLOW IN THE DARK
The Jusbox interpretation of this underground cultural movement has given birth to the first fluorescent packaging in perfumery history. The bottle is finished in a special varnish that appears light grey in daylight, but which turns into a vibrant, acid-green color when seen in absence of light or under ultraviolet light. The sides of the bottle, front typography and central upper side of the cap combine to create an original and hypnotic game of lights. The box sleeve, produced with the same technique, reveals a series of upside-down headphones reminiscent of the ’smiley face’ – that iconic symbol of Acid House. Spray your perfume in the dark and it will lead you back to the magical atmosphere of London Acid House club nights.
Perfumer: Dominique Moellhausen
Olfactory Family: Woody Amber
- Cheeky Smile