London Hall
The fragrance
Perfumer Julien Rasquinet creates a deep and enveloping composition, a niche perfume that tells the story of London through its dual soul: rooted in tradition, yet always ready to reinvent itself. Spices open the fragrance with boldness, English garden flowers form its heart, while the base becomes intense and modern. London Hall is a fragrance that evolves with elegance, like a crescendoing symphony.

Olfactory Pyramid
Top notes
Saffron, Cumin, Lemon
Heart notes
Bulgarian Rose, Freesia, Jasmine Absolute, Labdanum Resin, Olibanum
Bottom notes
Leather, Vetiver, Cedarwood, Patchouli
INSPIRATION
The niche perfume London Hall is inspired by the magnetic power of the British capital, a true symbol of cultural and musical fusion. It’s the echo of electric guitars in the suburbs of Camden, the pulse of basslines in Soho’s clubs, the sound of choruses rising through the rain in Hyde Park. The vibrant energy of London is captured in a fragrance that blends the eclectic spirit of its music scene with the iconic grandeur of Harrods, a place where fashion, culture, and history come together in perfect harmony.
Unforgettable memories
Summer of 1985, our first time in London. The city was alive with energy, music filling the streets. That July is etched in our memory: the day of Live Aid, the concert that brought the world together. During that same trip, we discovered Harrods, a place where every detail tells a story, where every fragrance stirs emotion. London Hall is our tribute to that once-in-a-lifetime moment. More than just a niche perfume, it’s a memory suspended between sound, style, and feeling.

Behind the name
We chose the name London Hall to evoke an imaginary place where two worlds meet: the musical soul of London and its world of luxury. A name that echoes concert halls, but also the opulent spaces of Harrods, a crossroads where culture and shopping blend seamlessly.
Tone
The colour chosen for our new artistic perfume is the iconic green of Harrods, enriched with details in gold foil stamping. The graphic pattern echoes the façade of the famous department store: a geometric design where the windows become gateways to new experiences.
From music notes to olfactory notes
Just like an iconic song is built on memorable chords, London Hall is born from a skilful blend of fragrant notes that evoke strong and lasting emotions. The spices introduce the fragrance with the driving rhythm of a rock intro, the flowers reveal its melodic and romantic heart, while the base notes, intense, deep, and persistent, play like a solo that leaves a lasting impression.

“Wembley Stadium is packed with people inside and out, all ready to witness a miracle that only music makes possible. Thousands of people around the world are glued to television screens to witness a historic event: the best stars come together for a charity, it’s Live Aid, the concert of the century!”
Andrea & Chiara Valdo, London 1985